Bringing national rebranding to new levels, POP Graphics teamed recently with T-Mobile USA to provide a unique melding of services as part of this company’s nation-wide rebranding campaign. T-Mobile is one of the fastest growing nationwide wireless service providers, offering all digital voice, messaging and high-speed wireless data services to more than 12 million customers in the United States. With support from POP Graphics, T-Mobile successfully transitioned from the former VoiceStream Wireless brand in 2004 in over 50 U.S. Markets and will be rebranding many of its agent locations throughout 2006.
POP Graphics provided a comprehensive rebranding vehicle for T-Mobile which included field surveys, graphics and signage development and installation. With ProManage, POP Graphic’s signage and graphic asset management system, representatives from this international firm were able to quickly and conveniently access all relevant information on each location included in the campaign such as schedules, field specifications, before and after photos and location details in real time.
“This is becoming a niche market for us,” noted Robert Laurencelle, President of POP Graphics. “We have taken great care to ensure that we have the ability to handle just such a project with a minimum of headaches for the client. This campaign is certainly a success story for us and our client.”